tiger woods latest news: 5 Must-Use Branding Tips for Every Small Business

Friday, March 8, 2013

5 Must-Use Branding Tips for Every Small Business | SocialSpark

With so much competition out there on the Internet today, how exactly do you plan on branding your new business? It should go without saying that any business hoping to achieve widespread brand recognition needs to implement social media marketing tactics. But what isn?t so obvious is just how to compete with the big boys.

Whether it?s through the use of creative imagery, a solid logo, a partnership with a bigger business, or anything in between, we?ll discuss five different leverages tips for small businesses below. You should be able to glean the basics of branding while simultaneously learning a few great tips to implement.

1: Start Soundly by Forming a Brand

There are a lot of different steps involved in actually forming a business plan. For the purposes of how a start-up can brand online, let?s start out by focusing on the image you?re putting out there. Your brand?s logo should be an area of great interest for you. As you?ll notice with most successful brands, their logos are clean, attractive, memorable, and almost always unique. Whether you decide to build or to order your own logotype, forming your brand starts with creating a winning logo to represent it.

2: Locate the Niche Players

Instead of competing with the competition, try to leverage them. Locate all the different players in your particular niche. If you?re a new tech-based company looking to provide small-market solutions, look at the biggest players throughout social media and tap into their audience. Playing to this type of audience through the bigger players is a proven formula for developing an audience. Take note of their tactics and the types of materials they post to create engagement.

3: Evolve Your Brand?s Mission

The mission you start out with is going to change over time, as in your brand?s purpose and ultimate goals and how you decide to market. Gauge your competition and evolve according to the market. For instance, if you?re competing within a saturated market, where the players are just too big, seek out a smaller niche that may be more effective. Example: Carb-specific supplements for the weight-loss supplement niche. You can still tap into larger businesses? markets in the weight-loss and dietary supplement genres, but now you have a more narrowly defined niche.

4: Use the Tools Social Media Provides

A site like Facebook offers you fantastic ways to really target a specific type of person. Through Sponsored Stories, Promoted Posts, messages which end up on a person?s News Feed, different demographic options, ad splitting, and a dozen other targeting and posting methods ? the tools provided to you can help you compete with the big boys on any level.

5: Give Quality First Impressions

The number-one way to leverage social media and to use the audience brought there by big business is to offer up quality and value. If you?re posting high-quality material and offering value that someone can?t pass up, then you?re an equal in the eyes of an impartial consumer. It doesn?t matter that the bigger business is bigger; what matters is that you?re providing more value with equal quality. You?ll win.

These tips seem very general, but they serve a specific purpose in a social media context. Tapping into the niche of an established big business is the ultimate leverage for your brand, and refining your image through your logo is going to help you stand out as a professional. Logosack is a great place to get a logo if you need it, but just remember to emphasize quality.

Just because you?re a start-up brand doesn?t mean you need to come across that way.

About the Author
Martin Nilsson represents Logosack, a business logo design company in Sweden. They give you a choice to choose from their unique ready made logos or to personalize logos.