The main difference between internet entrepreneurs and small business owners who succeed online and those that do not is having the correct information, awareness of powerful web business-building resources and most importantly taking action on this knowledge.
But first, what?s podcasting?
Podcasting is a comparatively new kind of expertise so here is a bit of background for individuals who have not come throughout this time period yet. The definition on wikipedia is fairly good:
?Podcasting? is making audio files (mostly in MP3 format) out there online in a approach that permits software to robotically download the files for listening on the consumer?s convenience.
The way I see podcasting is a cross between a radio show and a blog. The great thing is anyone can produce a podcast with little outlay and only very fundamental information of IT. Once you have produced a podcast you may enable individuals to subscribe to obtain updates when they are uploaded to your website. That is executed in a really comparable strategy to utilizing an RSS reader to syndicate weblog/news feeds (more on this later).
How did I make and publish my first podcast?
The first step for me was research. I wanted to find out what other podcasts sounded like and what different folks have been already doing (particularly in my subject of non-public finance). This was additionally a useful exercise to take away any fears that all the podcasts already produced could be of a highly skilled high quality ? some are, however most aren?t!
As soon as I had established that no one else was doing what I deliberate to do (excluding Martin Lewis, the Cash Saving Knowledgeable, but this is extra about saving money than financial planning) it was time to work out how to record my first show.
I deliberate to document ten minute exhibits which would reduce down on manufacturing time and likewise maintain the file dimension quite small. As a result of that is an audio file hosted on our website I wanted to ensure that it was not too giant (to keep obtain times fast but also save on bandwidth restraints).
To record the content for my podcast I first tried using ?Sound Recorder? that comes with Windows XP. This wasn?t best for a few reasons. The recording time is limited to 60 seconds which would have meant slicing my deliberate show into ten completely timed segments then modifying all of them together. It also would not have allowed me to speak over backing music (something I felt was necessary for knowledgeable sounding show/introduction).
I searched the web and located some free to strive software on download.com. This software program is named Propaganda 1.0 and it affords a whole resolution to the could be podcast creator. I downloaded the free trial to make sure it did every little thing I wanted it to and then shelled out the $49.ninety five to activate the full version.
I wanted to ensure that my custom jerseys wasn?t ten minutes of me speaking about pensions so I asked my sister to record some sound bites for me. These had been simply easy bits of audio that I may use to introduce the present, break up the content material and use to finish the podcast (my regulatory warning/disclaimer).
In terms of hardware I just used a microphone headset; the same system I take advantage of for Skype. This cost me ?10 in Dixons and does an excellent job when it comes to recording a single voice.
Using Propaganda I might record content for the present, line up as many as sixteen totally different audio tracks (together with some backing music) and play with the timing. This whole process took just below 2 hours earlier than I used to be proud of the final version.
Publishing my podcast
The Propaganda software program makes this pretty straightforward as well. Primarily there are three steps to publishing the podcast.
1 ? create an MP3 file of the podcast. MP3 appears to be the commonest file format for podcasts so I caught with tradition. Propaganda allowed me to convert the sixteen tracks of audio I had lined up into a single MP3 file and select the most acceptable file quality. I opted for one thing mid-range, not too low because the sound quality suffered and never too high to keep the file dimension reasonable (underneath 4MB).
2 ? host the MP3 file on your website. I take advantage of MS Frontpage to design my website and some freeware FTP software program to switch files from my PC to the Internet. To host the file I additionally built a primary website page that would inform prospective listeners a bit more about my podcast generally and more about this specific podcast show.
three ? make an RSS feed. Again, Propaganda did this for me with its publication feature. The RSS feed is the syndication feed that permits podcast players to search out your podcast and subscribe to updates. If you produce a new podcast show you replace this RSS feed (which is hosted on your website) and the varied podcast players discover the replace and obtain the new podcast for the listener.
Promoting my podcast
Now that I had a podcast I had to get some listeners! I posted a request for help on an online network, Ecademy.com, and bought some very helpful responses. Plainly the principle podcast directory is Apples iTunes so I started there. It?s very easy to get listed as all they should know is the links to your podcast, web site and RSS feed. There?s a vetting course of so I had to wait a couple of days to get listed however by Sunday morning I found my hyperlink and was in a position to use iTunes to download, take heed to and subscribe to my podcast.
There are a great deal of other podcast directories however one that caught my attention was Britcaster.com. As this only lists UK podcasts (a lot of the directories, together with iTunes, are US centric) it should lead to a extra relevant audience.
As well as listing in the various directories I added a blog on my web site and a point out on my Ecademy signature. The combined impact of these two gadgets is to get a high outcome on google.co.uk when the search term ?private finance podcast? is used.
I feel that I had a reasonably good story to tell the press now as it is a first for a UK podcast (private finance from an Impartial Monetary Adviser). I?ve already had some positive responses from the trade press so this week I plan to move onto the consumer monetary press.
What next?
Effectively, aside from engaged on show number two I plan to improve the production high quality of the present as time goes on. I would contemplate getting some ?jingles? produced that I can mix into the present to improve the feel and high quality of the production. There?s, in fact, a business motive for producing this podcast as (I hope) it will result in new enquiries and the next profile on the net and in the press.
For anybody who?s considering their very own podcast (or has read this text and thinks it could be one thing they might do) I?d suggest go for it! Podcasting continues to be in a really early stage and not many people in the UK have caught onto the expertise simply yet. With the explosion in iPod and different MP3 participant possession the entire predictions are for massive progress within the podcast market.
As a result of relatively few individuals produce their very own podcasts now is an effective time to get your individual show up and operating earlier than your opponents catch onto the idea.
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Source: http://homebusinessit.com/howtostartonline/2012/03/24/how-to-create-your-own-podcast/
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